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Episode 35 - Achieving Growth and Innovation in Creative Operations with Melanie Draheim
HIGHLIGHT QUOTES
MELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations.
“Having a streamlined and defined process for how requests come in. Having that overall strategy and those goals we're working toward, annual planning, and knowing that things will come up because they always do, but being able to track and vet those requests.”
MELANIE - Strategic Integration: Leveraging Technology for Creative Operations Success.
“Being strategic and always starting with strategy first and then researching tools and technology to meet those goals. Versus, hearing about a tool, “Oh, this is really cool”, and then trying to figure out how to use it. Our information technology team really does a great job of this by collaborating with business owners, like marketing, on their goals and their business needs to create a roadmap versus the other way around.”
Get in touch with Melanie:
LinkedIn: https://www.linkedin.com/in/melanie-draheim/
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
BOOK A DEMO NOW!
View all episodes
By Kevin GroomeHIGHLIGHT QUOTES
MELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations.
“Having a streamlined and defined process for how requests come in. Having that overall strategy and those goals we're working toward, annual planning, and knowing that things will come up because they always do, but being able to track and vet those requests.”
MELANIE - Strategic Integration: Leveraging Technology for Creative Operations Success.
“Being strategic and always starting with strategy first and then researching tools and technology to meet those goals. Versus, hearing about a tool, “Oh, this is really cool”, and then trying to figure out how to use it. Our information technology team really does a great job of this by collaborating with business owners, like marketing, on their goals and their business needs to create a roadmap versus the other way around.”
Get in touch with Melanie:
LinkedIn: https://www.linkedin.com/in/melanie-draheim/
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
BOOK A DEMO NOW!