The AIX Factor

Episode 35: AI-First Business Transformation with Quantiv CEO Mark Wyatt

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Mark Wyatt is the founder and CEO of Quantiv Group, a consulting company dedicated to helping other tech firms improve their sales and marketing processes using an agile approach. Mark is the “serial entrepreneur’s entrepreneur”, having founded six companies, two of which were acquired. We discuss: 

  • What drives someone to start six companies, the benefits of “failing fast,” and what he’s learned. 
  • What Quantiv does to improve their sales and marketing processes using an agile approach (making them repeatable, definable, and improvable with data analytics). 
  • How Quantiv integrates AI into its solutions. 
  • What “AI-first business transformation” means, and what it looks like.  
  • Comparing the pervasive nature of AI to the early days of the Internet prompts a nostalgic trip down memory lane - don’t worry, it’s brief. 
  • Bag Check: Mark shares his go-to AI tools. 
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