In this episode, we dive into the key differences between optimizing a property listing on Airbnb versus Booking.com, with a special focus on the Kavala short-term rental market.

From photos and descriptions to pricing strategies and guest expectations, we explore how each platform ranks properties and what hosts should prioritize to maximize visibility and bookings.

Whether you’re managing one apartment or multiple properties in Kavala, you’ll discover:

• The unique algorithms driving Airbnb and Booking.com

• Why reviews weigh differently across platforms

• How to tailor your photos, titles, and descriptions for each audience

• Practical tips Planbnb uses to help local hosts stand out

By the end, you’ll understand how to adapt your strategy to each platform and ensure your property is always positioned for success.