<p>This 35th episode of #FanDamnShow covers the risks in targeting new customers with special deals and how this can actually backfire by alienating your existing customers and conditioning customers to look for the best deal vs staying with your brand. </p>

This 35th episode of #FanDamnShow covers the risks in targeting new customers with special deals and how this can actually backfire by alienating your existing customers and conditioning customers to look for the best deal vs staying with your brand.

Episode 35: Creating Loyalty to Your Brand vs Your Offer

The Fan-Damn-Tastic Marketing Show is hosted by Mack Collier.  Each episode delves into how brands can create and cultivate fans and leverage the power of its most passionate customers to grow its bottom line.

Business

The Fan-Damn-Tastic Marketing Show is hosted by Mack Collier. Each episode delves into how brands can create and cultivate fans and leverage the power of its most passionate customers to grow its bottom line.

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Episode 35: Creating Loyalty to Your Brand vs Your Offer

Episode 35: Creating Loyalty to Your Brand vs Your Offer