In this episode of Dirt & Bull, we sit down with Pierre van Aswegen of RAVAH|TECH to explore how executives and innovators are shaping the future of carbon markets in agriculture. With global experience and a deep understanding of farm-level economics, Pierre offers a grounded look at how carbon intensity data is transforming from a buzzword into a tangible revenue opportunity for producers. His mission is clear: empower farmers by making data work for them.