What do helicopter police chases, waterskiing, experiential marketing, classic cars and the Grateful Dead have in common?  The answer is this weeks guest Fritz Heffinger!  He is the CEO and Co-Founder of Outcold Marketing; OutCold fuses experiential marketing strategies with traditional Out of Home (OOH) tactics to excite, engage and convert consumers to customers.  They create amazing experiences for some of the world's largest brands (Nike, Nordstrom, Amazon and Sephora) using classic and vintage cars to build experiential marketing  experiences (think a perfect vintage VW bus converted to spread the word about Gummi Bears)!

Aside from the world class work Fritz and his team do, the bigger story is WHY and HOW they work.  Fritz has forgone the large agency model to connect with real people doing real work.  This is THE episode all CEO's, founders and business folk should listen to in order to learn how to truly lead while being your authentic self PLUS it's filled with amazing stories!

SHOW NOTES

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