In the business world, there is something called the E-myth (Gerber, 2004) that suggests it is a fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.  On this episode, Paulie and Billy chat with Isaac Bermudez about the E-myth and lessons he has learned through his journey as an entrepreneur. Isaac shares some of the obstacles and mistakes he has made along the way along with potential solutions . If you are running your own business or interested in learning how to start your own, this is the episode for you!