This week on Brands In Play, Albane Prioux and Nic Hill sit down with Christian Lau, Chief Technology Officer at Los Angeles Football Club. Christian takes us inside LAFC’s tech playbook, from autonomous retail and face-based ticketing for faster beer pours, to a full network overhaul ensuring fans can stream, share, and connect without friction. He also breaks down why gaming activations only work when teams commit to maintaining them and when resources truly match ambition.

In the news, Fortnite launches K-Pop Demon Hunter with lightning speed. Meta, OpenAI, and Google DeepMind debut Gen-AI social apps across Vibes, Sora, and YouTube Shorts. Netflix reopens its gaming ambitions with an interesting job posting. And Meta doubles down on automating the advertising industry with new Business AI and Advantage+ tools.

Finally, in our Real Time Review, The Great British Bake Off comes to Roblox! A perfectly replicated tent, chaotic mini-games, and a tidy voting loop.
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