There are two words that have always reaped more return for me than any other.

Go. Do.

For those of us who are immersed in a fast-paced, competitive world, they are essential. Because life and business are competitive. If we aren’t progressing, growing and intentionally seeking out improvement…well, someone else who is will take what we once called ours.

First, Go. I find that when I get out of my usual routine and change my scenery, new ideas and fresh perspective begin to bring clarity to the murky day in, day out. Sometimes this means getting out of the office for a couple hours and working from another location. Sometimes it means going to a conference out of state. Sometimes it means flying to NYC for the day with no agenda and just walking 20 miles. (True story).

But it can’t stop there. Once you find clarity, you have to DO something about it. Implement something you learned as immediately as possible. Commit to making one small change which will hold you accountable to the clarity.

Clarity is extremely perishable.

This week I was able to snag a few minutes with Kendell Griffen, CX manager for Nissan as we talk about the holistic approach needed to give the customer what they are looking for. I think its appropriate that we met at a conference. Going. Doing.

Speaking of going and doing, we’ve got a busy week planned!

I’ll be at vAuto’s exclusive Access Velocity event in Chicago this week where we are helping out by producing content for an exciting and secret new product launch…

After that its off to the Driving Sales Executive Summit where I’ll be presenting the workshop “A Crash Course in Dealership Branding” on Sunday at 4pm at the Bellagio Hotel in LasVegas.

If you are going to be at either one, I’d consider it a privilege to meet you!

Go. Do.