In this episode of Retail Untangled, host Amie Larter sits down with Johann Suchon, SVP of Consumer Acquisition and Engagement, APAC at Mastercard, to explore how payment data is transforming the retail landscape from a transactional function into a powerful customer engagement engine. As brands navigate an increasingly complex, fragmented, and competitive ecosystem, Suchon explains why traditional first-party data is no longer enough to win consumer loyalty. Tune in as they discuss the shift from uniform rewards to hyper-personalised relevance, the unique dynamics of the APAC retail and cross-border tourism markets, and why cross-industry ecosystem partnerships are becoming the ultimate competitive advantage for modern retailers.