🌟 Episode Length: 9 minutes, 45 seconds

There was a time when creating felt calm... not strategic, not productive, just grounding. And for many of us, that feeling is what sparked the business in the first place.

But over time, pressure, expectations, and “what might work” can quietly pull us away from why we started... leaving everything feeling heavier than it needs to be.

In this episode, we slow down and get honest about what your “why” really is, why it matters so much in business, and how misalignment shows up long before burnout ever does.

This is a foundational episode for anyone in the early stages of business or anyone who feels like something feels off but can’t quite name it yet.

✨ Why creating can start to feel heavy, even when you still love what you do
✨ The difference between a surface-level why and a real one
✨ Why your “why” is emotional, not strategic
✨ My unpolished origin story & how Pretty Pineapple Bead actually began
✨ How misalignment shows up as procrastination, avoidance, & second-guessing
✨ Why your why isn’t meant to motivate you... it’s meant to guide you
✨ A gentle pause to help you reconnect with the first feeling your business gave you

“Your why isn’t meant to motivate you.
It’s meant to guide you.”

🎯 This week’s gentle reflection:
Pause and ask yourself:

What was the very first feeling your business gave you?
Not the stressed version. Not the pressured version.
The first one.

That feeling holds more information than you might think.

If this episode resonated with you, I’d love to hear from you.
DM me @sparkleandshinepodcast or share this episode with a biz friend who might need it.

✨ If Sparkle & Shine has been helpful for you, please consider leaving a review or sharing the podcast. Every listen, share, and kind word helps this space grow and I’m so grateful you’re here. 💛