In this episode of the 'Ranch and Table' podcast, host Lee Wells discusses the importance of trust in business, particularly focusing on consistency and honesty in operations. He shares experiences from his own restaurant, Wells Cattle Company, emphasizing the impact of menu accuracy, consistent hours of operation, and positive customer relations on maintaining trust. Wells also advocates for supporting other businesses and avoiding negative commentary. He underscores the necessity of honoring promises to customers and the detrimental effects when trust is broken, using examples from his industry.