Minnesota dairy farmer Charles Krause and DMI's Jessica Learman speak with DMI's Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

· Guest: Jessica Learman, Executive Vice President, Farmer Outreach for Dairy Management Inc.

· Guest: Charles Krause, Minnesota Dairy Farmer, First Vice Chair of United Dairy Industry Association, Chair of Midwest Dairy