For emerging founder-led brands, especially those getting ready for their first buyer meetings, this is a must listen! ECRM’s Joseph Tarnowski sat with Wildflower Insight's Tia Ellis to discuss everything you need to make those buyer meetings a success!

During their conversation, which was recorded on location at ECRM's recent General Merchandise Sessions in Destin, Fla., Tia shared best practices that will help brands to go from pitch to purchase order:

•  Prepping for the buyer meeting: What kind of research you need to do beforehand, how to build the perfect slide deck, and nailing down your pitch.
• Executing a great buyer meeting: How to present in terms of the buyer's needs, and engage them in a discussion that moves the relationship forward.
• Fantastic follow up: How to stay top-of-mind with the buyer once the meeting is done, and move the conversation toward that purchase order!

 Lots of great best practice examples in this conversation!