Barbara Kemmis, Executive Director of the Cremation Association of North America (CANA), about her 10 year anniversary in that role. The deathcare space has evolved over the past 10 years and Barbara talks with us what deathcare has learned specifically about cremation services in the last decade. In part 1 of our discussion, we talk about Barbara’s path to CANA, cremation as a consumer driven disposition method, the importance of staying curious in deathcare, and how re-centering cremation services to focus experience creation and serving families is the key to making cremation lucrative.

Produced and Co-Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

To learn more about Parting Stone and solidified remains visit Parting Stone's website or sign up for Parting Stone's monthly webinar here.