Brand Archetypes

Episode 35 – What is a Brand Ambassador?


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What comes to your mind when you hear the term “Brand Ambassador?” A high-level, heavily decorated dignitary? A bartender serving up shots of a new fancy designer liquor to pique your curiosity? Amy envisions a sheriff striding around with a badge that reads BRAND and wielding a very large hat. She almost has Kevin convinced…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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