Strategy encompasses two sides of the same coin when it comes to defining both short-term and long-term strategies. Linen, uniform and facility services companies need to continue to closely manage the nine key elements of operational focus in a pandemic – also known as the pandemic operational checklist – but you also need to lay out your recovery strategy for 2021. The approval of vaccines and the optimism of a gradual economic recovery indicates a need for solid, well-defined strategies ahead of the curve. You need to protect and prepare yourself for short-term challenges and long-term opportunities. Eric Kurjan, the president of Six Disciplines Consulting Services, joins us to discuss strategic planning and more.