Episode Title:

The Smart Publishing Impact Series - Episode 35: Why You Shouldn’t Pick a Release Date Until Your Book Is Finished

Episode Summary:

Excited to announce your book launch date? Hold that thought. In this episode, Renée Lautermilch explains why setting a release date before your manuscript is complete can backfire. From formatting delays to cover design revisions to proof copy surprises, there are too many variables outside of your control that can derail a premature timeline. Instead, Renée shares smarter ways to build accountability and structure into your writing process without boxing yourself in. If you’re serious about launching with confidence (and avoiding unnecessary stress), this episode is a must-listen.

What You’ll Hear:

• Why “working well under pressure” doesn’t apply to publishing timelines

• The many moving parts you don’t control—cover design, formatting, KDP quality checks, and more

• How forward writers can stall your process (and how to avoid it)

• Why proof copies always reveal mistakes digital files hide

• The truth about Amazon’s file lock deadlines and author copy delays

• Smarter ways to build accountability without setting yourself up for failure

• Why a 30–60 day launch marketing plan matters just as much as finishing your book
  

Quote to Remember:“Don’t let an arbitrary release date back you into a corner. Finish your book first—then launch with confidence.”

Mentioned in This Episode:

Renée’s book: The One Hour Author, available on Amazon

smartpublishingservices.com – resources and publishing support

Connect with Renée on Facebook – she’s the only Renée Lautermilch in the world

Next Week:

Renée returns with more no-fluff strategies to help you write, finish, and launch your book the right way.