🎙️ Episode Summary: 

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In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Katy outlines the shifts in consumer behavior and the importance of authenticity, storytelling, and support from companies in fostering personal brand growth. She provides insights into what effective support looks like and the future trends that will shape the direct sales industry.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Direct Sales in 2026

2:12 The Importance of Personal Branding

5:26 Shifts in Consumer Behavior

10:59 What Real Brand Support Looks Like

21:11 The Future of Direct Sales and Personal Branding

📌 Resources & Links Mentioned:

Direct Selling News Article: https://www.directsellingnews.com/2025/11/01/the-future-of-field-engagement/ 

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

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