Episode #35 - "Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐"

In this episode, we explore interesting updates and insights within the Amazon advertising landscape, from hidden bid modifiers in Sponsored Brand video campaigns to new features in Amazon Attribution. We also discuss intriguing trends in Amazon Ads and take a look at Amazon's AI-generated customer reviews.

In the 35th episode of Amazon Ads Raw Daily, we dive into a plethora of updates and discoveries within the Amazon ecosphere. Our host, Alexander Swade, presents a variety of topics, from the intricacies of bid placement in Sponsored Brand video campaigns to new category filters in Sponsored Brand Ads, and much more.

Here's what we cover:

1. Understanding Amazon's Hidden Bid Modifier: We discuss an interesting finding by Daniel Lobko regarding the hidden bid placement modifier in Sponsored Brand video campaigns, its implications, and potential strategies for marketers.
2. Filter by Category Feature in Sponsored Brand Ads: We explore the "filter by category" option spotted by Prem Gupta on top of search results in Sponsored Brand Ads and discuss its potential impact on brand visibility.
3. New Update to Amazon Attribution: We talk about the new addition of new-to-brand metrics to Amazon Attribution as reported by Vanessa Hung. This addition enhances conversion tracking for external traffic and gives a more holistic view of all marketing channels.
4. AI-Generated Customer Reviews: We delve into an intriguing discovery - Amazon's AI-generated customer reviews. We discuss how this new feature summarizes customer reviews to help consumers make informed decisions quicker, and how this could potentially affect the competitive landscape.

Whether you're an Amazon Ads professional or an e-commerce enthusiast, this episode is packed with insights to help you stay ahead in the Amazon advertising game. Listen in to understand these latest developments and how they can impact your Amazon advertising strategy.

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