The AIX Factor

Episode 36: Better Processes, Better Candidates, Better Hires: GoHire’s Jonathan Duarte Breaks it Down

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“It’s not the lack of candidates that’s the problem, it’s a process problem.” On this week’s AIX Factor, we spoke with Jonathan Duarte, the Founder and CEO of GoHire, the leading provider of Apply-by-Text solutions that help companies hire high-volume, mobile-first frontline workers. For the last 25+ years, Jonathan has been building Recruitment and HR Technology focused on candidate acquisition, engagement, and recruitment marketing. He joined us from his HQ in San Francisco to discuss: 

  • How his BA in History directly relates to his HR work.  
  • His start as a financial analyst at Aspen Skiing Company, to doing ERP implementations for Gateway, to founding GoHire, and his early experiments with chatbot technology in 2016.  
  • Background on GoHire - how it works, gaps in the market that they  fill.  
  • The definition of “conversational recruiting.” 
  • “It’s not the lack of candidates that’s the problem, it’s a process problem.” How to use multi-channel messaging and AI agents to reach out to candidates more efficiently. 
  • Takeaways from HR.com’s HRWest event in Oakland - the response to his talk on” HR navigating evolving challenges and tech.” 
  • The importance of playing with AI tools creatively before using them professionally. 
  • Bag Check: Jonathan shares his go-to AI tools.  
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