Branding vs. Marketing

Which is more difficult - branding or marketing.

This won't be a surprise, but I focus more on branding than marketing.

There’s a certain level of consistency when people find me on the various channels I’m on.

The best branding in the world won't matter if you don’t market at all!

I think of the overall branding of you as the business owner, vs just the logos and colors of your brand.

If you don't market you can’t get market feedback.

You don't get those little hits of endorphins when you make a sale, and start getting validation that the thing or service you are offering is of value to people.

Without that customer validation in the form of sales - it can sometimes be difficult to keep consistently doing the things and creating the content.