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EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS
In today’s highly charged sociopolitical environment, corporate leaders can feel the impulse to take a stand just like any of us. They’re only human, after all.
As communicators, it’s our job to help them understand when and how to speak out on issues that live outside the business realm. What are the expectations around CEO activism? What are the ramifications of taking a stand on a highly charged issue? Which CEOs are doing it right?
In this episode of EE Voice, we’ll explore this sensitive topic and the critical role internal communications teams play in keeping their leaders on point, on brand and on a path toward making a truly positive impact.
Tune in as we talk about why internal comms teams need to come together as a united front when corporate leaders take on challenging societal topics. You’ll learn:
As culture wars and polarization intensify, this is must-listen stuff for every internal comms professional. We hope you’ll join us.
The post EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS appeared first on FIR Podcast Network.
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By Sharon McIntosh and Sharon Phillips
5
11 ratings
In today’s highly charged sociopolitical environment, corporate leaders can feel the impulse to take a stand just like any of us. They’re only human, after all.
As communicators, it’s our job to help them understand when and how to speak out on issues that live outside the business realm. What are the expectations around CEO activism? What are the ramifications of taking a stand on a highly charged issue? Which CEOs are doing it right?
In this episode of EE Voice, we’ll explore this sensitive topic and the critical role internal communications teams play in keeping their leaders on point, on brand and on a path toward making a truly positive impact.
Tune in as we talk about why internal comms teams need to come together as a united front when corporate leaders take on challenging societal topics. You’ll learn:
As culture wars and polarization intensify, this is must-listen stuff for every internal comms professional. We hope you’ll join us.
The post EPISODE #36: CEO ACTIVISM AND THE ACTIVE ROLE OF COMMUNICATORS appeared first on FIR Podcast Network.