That's So On-Brand: The Podcast

Episode 36: [Dr. Sara Gagne, DC, CertMDT] Research-Based Chiropractic Care

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Welcoming Dr. Sara Gagne, DC, CertMDT, to the podcast! Sara is a chiropractor and the owner of Boston Spine and Performance. She has special interest in disc injuries, extremity pain, athletic recovery, and empowering patients to become the best versions of themselves.

In this episode we talk about:

  • how she is proud to be a Bostonian and how she wanted to incorporate that pride into her visual brand.
  • why she included "performance" in the name and how the visual branding process can be long and expensive, but is so worthwhile
  • how burnout as a pre-med student led her to explore different healthcare career opportunities
  • how her pandemic lay off caused her to self-reflect and pushed her to start her own practice
  • how the chiropractic profession is super polarized between "straight" doctors who rely on adjustments only and "mixers" who mix modalities in their care
  • the fact that there are philosophy-based schools and evidence-based schools, and why you should work with a professional who went to the latter
  • how chiropractic schools often integrate learning entrepreneurial skills into their curriculum
  • my own personal experience working with a chiropractor and how it kickstarted my healing from a chronic back injury
  • how building a brand consists of every interaction you have: whether it's in-person or on social media
  • the inherent healing quality of human touch
  • how avoiding burnout as a solo entrepreneur is always a struggle and how outsourcing some of the admin work has been so helpful for her

    • Be sure to connect with her on Instagram @bostonspine, and learn more about her business on her website at bostonspineperformance.com. If you're interested in working with Sara check out her office on Boylston Street!

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    That's So On-Brand: The PodcastBy Kristen Mann