Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty.

Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at the quality of the communications experience they are providing across all channels, both before and beyond the buy button.

The study also found that millennials and baby boomers strongly believe that fast and direct communications about an order is the number one factor in securing their loyalty.

Here are some Key findings:

To learn more about this and other great customer loyalty insights, please visit theloayltyminute.com  Enjoy!