Michael Simmons of Simmons & Clark Jewelers added some sparkle and bling to the podcast. As a third-generation owner, operator and an attorney Michael brings a refreshing perspective to GENeration EXcellence. This is a special episode in that our agency, when known as Simons-Michelson Co. did advertising work for Simmons & Clark Jewelers. Some of that work from over 60 years ago graces the store today. So much has changed in the world of omni-channel retail. Michael proudly and humbly shares how his family has navigated that change and are prepared to keep evolving Simmons & Clark Jewelers into the 4th generation. Thanks for taking a little (Bulova) time to listen to Episode #36 of GENeration EXcellence.