Sun Tzu famously wrote, In the midst of chaos, there is also opportunity. This is one of his most profound and vital teachings, a timeless principle that fundamentally separates the master strategist from the panicked masses. Most people see chaos as an exclusively negative force—a destructive, uncontrollable storm that unravels their most well-laid plans, shatters any sense of stability, and brings only ruin and despair. Their natural, almost primal, reaction is to freeze, to panic, or to retreat into denial, viewing the overwhelming storm as a devastating endpoint, a finale to their ambitions. It feels like the end of the story.

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