In this episode of The IT Collab, hosts Brandon Barnes and Nathan Taylor welcome Justin Slagle, co-founder and CEO of The Partner Masters. With nearly 20 years of experience in the Microsoft ecosystem, Justin shares his journey from being a Microsoft partner to founding a company dedicated to helping other partners thrive.

Justin discusses the challenges and opportunities for Microsoft partners, especially in navigating the complex landscape of incentives, certifications, and solution designations. He highlights how The Partner Masters assist partners in unlocking significant financial benefits and operational efficiencies, drawing parallels to the role of a CPA in managing taxes.

The conversation also touches on the evolving dynamics of the Microsoft partner ecosystem, the impact of AI and Copilot on business processes, and the recent changes in Microsoft licensing and incentives. Justin provides valuable insights into how partners can leverage these changes to their advantage and emphasizes the importance of using Microsoft tools internally to better serve clients.

Join us for an engaging and informative discussion that offers practical advice and strategic insights for Microsoft partners looking to maximize their potential.

website: http://thepartnermasters.com/

linkedin: linkedin.com/in/justinslagle