Episode 36 w/ Soumya @costafarms

In this episode of the Plants by Wade Lee podcast, host Wade Lee interviews Soumya Varma, the social content strategist and influencer partnership program lead at Costa Farms. They discuss Soumya's journey into the plant world, the transformation of Costa Farms into a lifestyle brand, and the importance of accessibility in the plant market. Soumya shares insights on successful marketing campaigns, the role of influencers, and offers advice for aspiring plant content creators. The conversation highlights the passion and community within the plant industry, emphasizing authenticity and vulnerability in content creation.