Closing deals is great — if you're signing customers with high potential for success. But do the wrong deals, and it will limit your options faster than you think. Join Lincoln Murphy, author and Customer Success Consultant at 16Ventures, as he explains why customer success is imperative for sales, not simply post-sales or for some other department down the hall. Learn ways to judge if customers are a good fit, how to unlock their potential, and how to increase long-term retention, upsell, and bookings. Hear examples of how to help customers achieve their desired outcomes and have the appropriate experience with your company.

 

Guest: Lincoln Murphy (@lincolnmurphy)
Hosts: Kevin Micalizzi (@kevinmic), Lola Chenyek (@lchenyek)

Related resources:

• The Death of a (Traditional) Salesman http://sforce.co/2mNZRk7
• In Your Customers’ Shoes: Why Sales Needs Empathy http://sforce.co/2n41ZGJ