Are building owners and engineers still not seeing the benefits of lighting controls? Gary explains the reluctance to embrace the technology when the long term benefits are hard to weigh against the upfront costs. As Gary says, how do you compete against a 99 cent on/off switch? Education! (So spread the word on The Lighting Controls Podcast!) Gary Meshberg, LEED AP, LC, CLCP, IESNA is vice chair of the Lighting Controls Association and director of industry and market engagement for Digital Lumens/Encelium. A 32-year industry veteran, he previously served as director of marketing, VP of sales and specification business manager for major lighting manufacturers. He chairs the IES Lighting Commissioning Committee, previously served as past education chair for the Dallas IES Section and founded and served as chair of the Home Lighting Control Alliance