We’re celebrating Halloween with a spooktacular episode of thunder::cast! In this episode, we talk with Ryan Pluta, owner of the Carnival of Horrors in Cuyahoga Falls, Ohio. Ryan tells us about his 26-year journey as a haunted house proprietor, how he keeps people scared every year and how he packs a punch into his limited marketing window. We’ll give you a hint, it takes lots of guts! Find out how he uses the customer’s own mindset to scare them, how he gets feedback and his strategy of getting people through the door. We won’t lie; you might need to listen to this one with a friend.