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Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. 

They dive into: 

• Why establishing a digital footprint ahead of going outbound is important
• The value of offering lead magnets and thought leadership content ahead of asking for a meeting
• Why personalization may not be what it once was
• How to get your digital brand started and tips to start posting on LinkedIn

For the next episode they'll dive into Founder-Led Sales Mistake #2 so stay tuned for that discussion!

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