Most climate solutions currently feel out of reach or only appeal to the dedicated — but what if sustainable change could be simple, profitable, and appealing to everyone? Josh Dorfman, climate entrepreneur and media strategist, reveals how shifting the narrative from doom and gloom to tangible, everyday wins is transforming the way businesses and consumers approach climate action. His story, from riding a bike onto Martha Stewart’s set to building technologies that lock carbon into buildings, proves real change is happening faster and more broadly than most realize.

📚 References & Further Reading
• Supercool – https://getsuper.cool/
• Climate tech solutions in action – https://www.thefuturistsociety.net/climate-tech-thats-working-today/
• Carbon-negative materials & innovation insights – https://www.climateworks.org/content-type/insights/
• Podcast: “Don’t Sell Sustainability” featuring Josh Dorfman

💬 What do you think—can climate solutions go fully mainstream, or will they always stay niche?

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