Wistia helps businesses add their videos to the web, track their performance, and build and engage with their audiences in meaningful ways. In this episode, Massimo and I discussed how he uses conversational intelligence to formulate his go-to-market messages for written and video content. In fact, Massimo has a portfolio of how-to videos on his LinkedIn page. He is both a teacher and a practitioner and in my opinion a rising star within our profession.