While no one specifically asked me this question, it’s something that I’m often asked on Periscope or Twitter. It's also the FIRST thing I tell my clients when consulting their blog. I’m going to discuss the ONE thing your blog absolutely needs, but doesn’t have.

The Mattieologie podcast (formerly #AskMattie) is posted Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen and subscribe on iTunes.