Episode 377: New Coke: Catch the Pepsi

This week Host Dave Bledsoe gets very, very angry about this new orange flavored Jameson and angrily demands the bar toss it out immediately, only to be the one who gets tossed out. (Again) On the show this week we tell you what REALLY happened when Coca Cola changed its formula back in the 80’s (Spoiler Alert: It didn’t go well)

Along the way we learn why Dave drank Diet Coke as a teen (He was a wee fat baby!) Then we dive right into the history of Coca Cola from its beginnings as a booze and cocaine fueled “cure” for morphine addiction up through it being placed on the American flag. (Trust us, they wanted to do it!) Then we discover why Coke changed (people liked Pepsi) and that most people LIKED the new formula. Sadly, SOME people didn’t and they were very LOUD about it. (You know the kind of people we are talking about!)

Our Sponsor this week is New Kombucha, all the great taste of infected feet, but MORE of it! We open the show with the news of Coke’s change and close with Band Geeks reflecting on the transitory nature of time.

Show Theme: Hypnostate Prelude to Common Sense

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Closing Music: https://youtu.be/qITjP6UfXR8

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Citations Needed:

The Spectacular Failure of New Coke

https://bettermarketing.pub/the-spectacular-failure-of-new-coke-47495af0e371

This mistake from 30 years ago almost destroyed Coca-Cola

https://www.businessinsider.com/new-coke-the-30th-anniversary-of-coca-colas-biggest-mistake-2015-4

New Coke Wikipedia

https://en.wikipedia.org/wiki/New_Coke#Launch

Here's What New Coke Tasted Like

https://time.com/3822869/new-coke-history/

New Coke Didn’t Fail. It Was Murdered.

https://www.motherjones.com/food/2019/07/what-if-weve-all-been-wrong-about-what-killed-new-coke/

Uncited Additional Reading: 

https://www.nytimes.com/1995/04/11/business/company-news-ten-years-later-coca-cola-laughs-at-new-coke.html?searchResultPosition=9

https://www.coca-colacompany.com/company/history/the-story-of-one-of-the-most-memorable-marketing-blunders-ever

https://www.history.com/news/why-coca-cola-new-coke-flopped

https://www.britannica.com/topic/New-Coke

https://www.vox.com/2015/4/23/8472539/new-coke-cola-wars

https://www.bloomberg.com/opinion/articles/2017-11-03/the-inside-history-of-the-new-coke-debacle

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