OnyxQueen Media CEO, Renée Lowe, discusses SPAM and the law. You MUST be compliant or you are breaking the law! Yes...BREAKING THE LAW! 

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Steps You Can Take to Ensure Your Email Marketing Complies

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If you’ve determined that you must comply with the CAN-SPAM Act, then there are a few simple steps that you can take to comply with the law. For example:

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Email headers, domain names, and subject lines must be accurate and not deceptive.

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You must disclose if your message is an advertisement.

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You must include a valid postal address in the mail body.

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Disclose and clearly state how recipients can opt-out or unsubscribe from your message.

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Honor unsubscribe requests within 10 business days. Any unsubscribe mechanism must be able to process these requests for at least 30 days after the email was sent.

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If you use a third-party email marketing service, make sure they follow the requirements of the law – for example, are opt-outs being handled correctly? The law doesn’t differentiate from the company that sends the email and the company whose product is being promoted.

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Source: SBA.gov

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