Disclaimer: The contents of the book DotCom Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #12: Cart Funnels

If you’ve ever landed on the home page of a traditional e-commerce store, you may be overwhelmed by the range of choices you could make. It’s no wonder most e-commerce stores have conversion rates of around 1%. As Russell would always say, “a confused mind always says no”.

How is our approach different? We will use a very similar template to Book Funnels which was featured in last episode, make some tweaks, and it’s now called Cart Funnels. We will take the best seller, usually the lowest ticket item, and place it at the front page.

Again, begin with an attention-grabbing headline, using either the offer, or an element of intrigue. Then, on the left half of the page, you place your explainer video, and on the right hand side of the page, you have the same 2-step order form. The only difference with the Book Funnels is that you can have multiple options using what is called a Product Selector. For example, if you have 5 types of quantities available, like 1, 2, 3, 4, 5 units you can make the centre option the best, which is in quantities of 3. In ClickFunnels, this is where you can make it pop out.

Again, the bottom portion of the order form will contain your order bump. This is where you can open up options for expedited shipping, gift wrap, extended warranty, or any complimentary products to go along with it.

On page 2, unlike in Book funnels, where you never sell the same product in the OTO, you CAN sell the same product again. In fact, you’re encouraged to. This time, you don’t have to have another explainer video, since it’s the same product. You can have 1, 2, or 3 bundling options. But remember to have a “no” option that emphasises the huge offer that they would lose out on, like “No, I don’t want to save an extra $39.97 on 3 extra boxes of product XYZ. I understand that I will never see this deal again, and if I want to purchase more boxes, I will pay an extra $39.97 at full price.”

On pages 3 onwards, you can have as many upsells as long as it’s logical to the customer. If I were buying Christmas lights, will I also want a cool Santa windshield wiper? Will I also want some Christmas themed projector lights? As long as customers are happy buying your upsells, you don’t have to stick to the rule of 2 upsells per funnel.

The last page is your thank-you page, or offer wall. This is where you thank them for their purchase and let them know what to expect next. The next section of your page is to direct them to other funnels. Place products here that are not inside the funnel, but have some chance that your customers will want to buy. This will increase your sales from your hyperactive buyers.

So that’s it for Secret #12: Cart Funnels. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

DotCom Secrets:

https://www.dotcomsecrets.com/dotcom-secrets?affiliate_id=3063032&cf_affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com