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Episode 38 - Connected TV Gives You More Control
In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV.
During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting.
Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. If you want to learn more about CTV and how you can leverage it in your marketing strategy, visit www.keymediasolutions.com.
Watch the interview: https://youtu.be/7Sgwd4rrWQU
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
View all episodes
By Korena KeysIn this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV.
During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting.
Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. If you want to learn more about CTV and how you can leverage it in your marketing strategy, visit www.keymediasolutions.com.
Watch the interview: https://youtu.be/7Sgwd4rrWQU
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL