Should I be using Facebook Ads for awareness and lead generation at the top of the marketing funnel or conversions at the bottom of the marketing funnel? What is the best way to remarket to my leads? In this episode, Chris and Ryan chat with Bob Regnerus about deep funnel marketing strategies, why Facebook is one of the best social media platforms for remarketing and conversions, and which common pitfalls to avoid. You'll learn the playbook directly from the author of the Ultimate Guide to Facebook Advertising.