“When you stay focused on the problem that drives you, not the money, you are unstoppable.” -Jeff Hoffman

In this week’s episode, we dive into the world of entrepreneurship with Jeff Hoffman for a discussion on innovation, best practices in efficiency and the concept of “info-sponging.”

Jeff is the co-founder and CEO of Priceline.com, a major travel search engine that allows consumers to bid for hotel prices and airline tickets in a reverse auction online format.

Jeff is also the author of the best selling book-- Scale:  Seven Proven Principles to Grow Your Business and Get Your Life and works on President Obama’s National Advisory Council on Innovation & Entrepreneurship. You can even catch Jeff on TV as he regularly features as a business expert on major network media outlets like Fox News and CNBC.

In this episode, you’ll discover:

• Jeff’s background and what motivated him to start his first company in college
• How focusing on solving problems rather than revnenue will help you to reach your goal
• The importance of having a 5th grader's curiosity
• How studying innovative ideas from other industries-Info-sponging
• Giving back and mentorship being a catalyst his own career
• Future predictions we can make about tech, creatives, and healthcare

Links from the Show:

• Connect with Jeff | Twitter 
• Scale By Jeff Hoffman
• Jeff’s Ted Talk
• The Color Jar
• Priceline.com
• Crowdsourcing
• Art of War By Sun Tzu
• The Alchemist By Paulo Coelho
• The Overachievers By Alexandra Robbins
• National Advisory Council for Innovation and Entrepreneurship

Those Mentioned:

• Jay Walker