This is perhaps the single biggest differentiator between small business owners who execute well, and those who plateau or sit still.

When we work for someone else, it's pretty easy - there's an external agreement, or "contract" - we bring the right attitude. When we create our own project, this goes out the window - and we need to know how to work "for" and "with" ourselves. This is both a thought experiment, a practice and a way of working.

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