If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this installment of our "Making It As a Marketer Series, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator, about what she did to make it as a marketer.