With an MFA in Graphic & Interactive Design from Tyler School of Art, Scotty Reifsnyder brings centuries of experience to his clients under the pan-dimensional guidance of his alter ego Lord Rutherford B. Crumphouse III, his long lost mentor. Scotty’s work has brought fame and good fortune to such clients as Chronicle Books, Disney/Pixar, GQ, Time Magazine, The New York Times, and Wired. In this episode we speak with Scotty about the elaborate self-promo piece he created called “Hotel Detective”