In this episode, Olga Fernandez, president of Sheep Don't Bark, shares how her practice keeps The Idea Factory in the crowded picture of boutique marketing firms by keeping her clients in focus.

Episode 38-Standing Out (with Olga Fernandez)

<p>“Theory and practice” is a common phrase. We've seen a lot of writing on theory, but what about that other word? Peter calls it "the dark matter of the social sciences" - Practice. It applies to pencil-pushing, educating, heart surgery, sailing, golfing, and anything you can do with purpose. Peter and Dave take you into a world of thought that couples work and play, purpose and routine, life and legacy. In a world of white-water, On Practice is the raft. </p>

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“Theory and practice” is a common phrase. We've seen a lot of writing on theory, but what about that other word? Peter calls it "the dark matter of the social sciences" - Practice. It applies to pencil-pushing, educating, heart surgery, sailing, golfing, and anything you can do with purpose. Peter and Dave take you into a world of thought that couples work and play, purpose and routine, life and legacy. In a world of white-water, On Practice is the raft.

<p>“Theory and practice” is a common phrase. We've seen a lot of writing on theory, but what about that other word? Peter calls it "the dark matter of the social sciences" - Practice. It applies to pencil-pushing, educating, heart surgery, sailing, golfing, and anything you can do with purpose. Peter and Dave take you into a world of thought that couples work and play, purpose and routine, life and legacy. In a world of white-water, On Practice is the raft.&nbsp;</p>

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Episode 38-Standing Out (with Olga Fernandez)

Episode 38-Standing Out (with Olga Fernandez)