What is "swag," specifically when you are talking about travelers and the "gifts" agency's give them for marketing purposes?  On today's episode, Mark discusses exactly how "swag" works in our industry, and how it works so well.  Branding, future business and "top-of-mind-awareness" are all the results agencies are looking for when they send/give you branded apparel and items for you to take on the road with you.  A different perspective than you may have thought about before...

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