Whether it be customizing our vehicles, having fancy clothing, or just being in a career field that not many get into, we all have things that we strive for where the appeal may largely be based on the fact that not many people have/do that thing. What does this mean though? How does it play in to our decision making, and what impact does it have on our lives? How can we be aware of when we are interested in something purely for the sake of exclusivity? Caleb and Scott take a deep dive into this phenomenon and hopefully provide some eye opening insight for you to better understand your own desires as well as seeing what compels others to seek out exclusivity.