Alec Van Noten has a wide range experience in online brand building, and currently holds the position of digital & online strategy manager at the Brandhome group where he has managed a broad range of national and international online branding projects. Alec is particularly focused on social media and their effect on brand building. He has combined this understanding with his entrepreneurial mentality, to create a series of unique social media campaigns. He also holds the Belgian record for building the largest Facebook community in less than three days! He joins us from Antwerp, Belgium to discuss the role of the digital strategist in Belgium.