<p>Perfect 5-star ratings are not perfect for sales. Todd Caponi, author of The Transparency Sale, explains why transparency sells better than perfection.</p>

Perfect 5-star ratings are not perfect for sales. Todd Caponi, author of The Transparency Sale, explains why transparency sells better than perfection.

Episode 38: Todd Caponi: The Transparency Sale

The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.

Share Episode 38: Todd Caponi: The Transparency Sale

Sign up to save your podcasts

Episode 38: Todd Caponi: The Transparency Sale

Episode 38: Todd Caponi: The Transparency Sale